We are thrilled to have Charles Denton with us today, Chairman and CEO of Erno Laszlo. In today’s interview, he provides a wealth of knowledge about skincare and the brand’s beginning. Enjoy!
What sets Erno Laszlo apart from other “doctor” brands?
The biggest thing that sets us apart is that Erno Laszlo was the very first doctor brand. Dr. Erno Laszlo came from Hungary where he studied dermatology and opened our first Institute in 1927. This amazing skincare oasis was located on Fifth Avenue and it was the first place where women could go for both facial treatment appointments and full product rituals. Dr. Laszlo would prescribe full rituals to each of his clients, and only agree to see them if they followed the instructions completely. He believed in results and was devoted to his clients. The rituals included instructions for every occasion, morning, evening, and bed time. They even included special instructions on what foods to avoid when going out! He was dedicated to his mission to give women control over their skin and through this, the confidence to fulfill their dreams. This mission statement is still at the center of the brand today and we are working hard to create great products that provide results, confidence and empower women everywhere.
How does being a heritage brand shape Erno Laszlo today 91 years later?
Our brand has always been about empowering women and 91 years later that is more relevant than ever. We know that when women feel great about their skin, they can go on an conquer all of their dreams. Empowerment is ageless and we know how lucky we are to have stood the test of time to continue to tell our story.
For a brand famous for cleansing, what is your favorite cleansing product?
My favorite cleansing product is hands down the Detox Double Cleanse. The charcoal in the Detoxifying Cleansing Oil pairs so well with the sea mud in our iconic Sea Mud Deep Cleansing Bar to give my skin the deepest clean without feeling stripped.
The secret of the double cleanse very simple. It is a two-step cleansing process that starts with massaging cleansing oil with dry hands over your dry face. You then take a cleansing bar, wet the bar and run over your face to create a rich later with the cleansing oil. The cleansing oil acts like a magnet attracting and trapped dirt and oil that has settled deep in pores causing blockage and congestion. The cleansing bar then pulls out the oil, dirt and impurities leaving your skin clean with the perfect #LaszloGlow!
What other steps in your skincare routine do you recommend in addition to double cleansing daily?
Following the double cleanse, the next best step is to apply a toner or essence, this step ensures that the skin’s pH is balanced, and the skin is ready for the rest of your products. Toners and essences also help to sweep away any residue or debris that can be left on your skin. Next, apply your serum. If you are using more than one be careful in which order you layer them. As rule of thumb you always want to apply in order of thinnest to thickest texture. This allows for the thinner textures to be absorbed completely without being blocked by a potential barrier of the thicker formulas. You then should finish with a moisturizer. I always recommend a moisturizer with SPF such as our Firmarine Moisturizer SPF 30, to combine two steps into one! Never skip SPF, even when it seems to be cloudy or cold out, your skin still needs UV protection. Depending on your skin’s needs you can also incorporate a mask or peel into your routine immediately after cleansing once or twice a week.
What product does every woman need in her skincare ritual?
My universal must have product recommendation is the Hydra-Therapy Memory Sleep Mask. Despite popular belief, even oily skin needs hydration to balance out moisture levels so this light weight mask is perfect for all skin types. All you have to do is apply a thin layer right before bed and in the morning you wake up to skin hydrated skin that feels brand new. This mask is also perfect for traveling. I tend to pack this on long flights to avoid dehydration in the stale air of the airplane. The cooling texture of the mask is so refreshing that it is the best vacation companion and is perfect after a day in the hot sun or a long day sightseeing!
We want to send a big thank you to Charles Denton for his time and for sharing his knowledge with us! Be sure to check out our collection of Erno Laszlo HERE.