Like so many women, Britain Todd began to notice that as time went on, her eyelids were becoming more hooded, leaving her feeling like she was not representing her best self in the workplace and in her personal life. As a busy single mother in her thirties, she realized that her sagging eyelids seemed to get heavier by the day and she felt as though she appeared tired and angry no matter how she was really feeling. Knowing hooded eyelids ran in her family, Britain also realized it was something she was going to have to live with even at a young age.
As her heavy eyelids started to impact her vision, she finally decided to go in for a blepharoplasty consultation. Britain quickly realized that her only options were to live with it or live with the risk that the surgery wouldn’t give her the natural adjustment she was looking for. She was perplexed that the surgeon didn’t have a better way to show her after result before she committed to the surgery. Unsettled by the unknown, Britain did some research and realized there was no safe or effective middle ground between living with her hooded eyelids and getting surgery. From there, she decided she would create her own option and aptly named her brand Contours Rx—with her goal to create safe and affordable cosmetic alternatives to surgery. She teamed up with a medical technology company to develop a cutting-edge, non-surgical product line that women and men of all ages could benefit from to instantly recontour the shape of their eyelids. The revolutionary eyelid-correcting strip LIDS BY DESIGN was born.
Bringing her product first to the very industry that sparked this idea, Britain was surprised to learn that there was a consensus from plastic and cosmetic surgeons alike that matched her own—there was a gap in non-invasive solutions for hooded eyelids that LIDS BY DESIGN was now able to solve. It wasn’t long before Dr. Paul Nassif of Beverly Hills also took note of the utility of LIDS BY DESIGN, not only for him to show a client her after result before committing to surgery but also for those clients who were not looking to get surgery. It was with this momentum of excitement that Britain took Contours Rx from an idea to a multipurpose tool for doctors and their patients. Anywhere from helping to correct asymmetry due to Bell’s Palsy or stroke, to more severe hooded eyelids causing impaired vision LIDS BY DESIGN was making big improvements.
It wasn’t long before the beauty industry started to pay close attention to Britain and the impact she was having. Britain realized that extending her brand into the beauty industry meant she could help even more people than those coming across Contours Rx in a surgical office, but that this would require an expansion of the line in order to capture as many different needs as possible. With such high demand, Britain expanded the line from 2 small sizes to 6, ranging from subtle to more dramatic lifts. With no surprise, LIDS BY DESIGN continued to grow rapidly in this new market and along with it, the diverse range of eyelid problems that could be addressed with it.
Since 2014, Britain has helped thousands of people look and feel their best with groundbreaking products like LIDS BY DESIGN. Her passion for the safest and highest quality materials combined with her entrepreneurial spirit and love for empowering others has set Contours Rx apart. By creating safe and effective alternatives for those who don’t want or don’t yet qualify for surgery, Britain has singlehandedly transformed the beauty industry along with a multitude of practices in optometry, plastic surgery, and medical spas. Today, Britain continues to speak on behalf of Contours Rx, sharing her story of developing products out of her own need and from which others can relate. Today she can be seen on shopping networks across the globe, including those in the United States, Canada, Australia, the UK, Germany, and Italy.
Contours Rx is the now #1 creator of the non-surgical eyelid correcting strips LIDS BY DESIGN, as well as supplemental cosmetic tools like the precision tweezers and COLORSET Pencil Primer. These revolutionary products are medical-grade, hypoallergenic, and latex-free to ensure safe, effective results and easy application. Contours Rx helps people of all ages rediscover their inner and outer beauty without resorting to surgery.
Featured in numerous national and international publications like ELLE, NEWBEAUTY and ALLURE magazine, Contours Rx is a trusted company dedicated to providing their clients with the tools they need to look and feel their best. Whether you use Contours Rx products in lieu of cosmetic surgery or simply as a daily confidence booster, you’re able to see instant results that look and feel natural but are always safe for everyday use. Contours Rx is the only cosmetic line of wearable technology that can erase signs of aging safely, immediately, and cost-effectively. Get excited about your beauty routine again with Contours Rx products today!