The KIND Soap Story from Founder Jean Scholtes

By on February 22, 2019, in Beauty Knowledge Center

I have dealt with skin sensitivities my whole life. Finding a soap or lotion that my skin would tolerate was a constant struggle. It seemed like the only products I would ever be able to use were boring and medicinal. I was never able to soak in a luxurious bubble bath, or slather on a lovely scented lotion. All of those types of products contained ingredients that made my skin angry. Red, rashy, swollen skin and eyes look especially bad on a redhead!

Unfortunately, one of my sons inherited my sensitive skin. At four years old, he developed eczema on the back of his knees and scratched them raw every night. The doctors we saw all gave just one solution: steroid cremes. The idea of putting steroids on my little boy’s skin every day did not sit well with me. Further research on the long-term effects of steroids on the skin proved that I was right to be concerned.

I looked up the ingredients in products that claimed to be good for eczema, and for skin in general. These were well-respected, even “natural” and personal care brands. I was appalled at what I found. I was seriously disturbed when I learned the reason one product didn’t sting eyes wasn’t because it was so “pure,” it was because there was an ocular numbing agent in the formula. The backs of those bottles read like a recipe for toxic soup: synthetic fragrance, detergent, parabens, formaldehyde, known carcinogens, neurotoxins, and so much more.

It was at this point that I decided to take the matter into my own hands. I realized that if I wanted to have safe products for my family, I was going to have to make them myself. I read books, spent hours researching ingredients and formulas online, and started experimenting in my basement with making soap. After some truly epic failures, I created a soap that worked wonders on my little one. In a matter of ONE month – after purging the bad products and using the using my soap- the eczema stopped itching and his skin was able to heal. Best of all, I had a much happier little boy.


After seeing his skin clear up I realized that I couldn’t stop with just natural bath soap. I knew I wanted to formulate and make everything my family put on their bodies. And not just MY family, but everyone’s.

Suddenly I found myself building a product line, and a brand, from scratch. I was determined to do it right from the very beginning – natural & safe ingredients, eco-friendly packaging, and charitable contributions built in to every product.

When trying to find the right name for the brand, the word “kind” really seemed to sum up everything nicely. I created KIND soap company at the end of 2008 with the three “pillars of KINDness”. A promise to our customers to always be: KIND to their skin, KIND to the earth, and KIND to others (10 cents from every product we sell goes to charity).


From my basement, to a table at the farmers market, to outgrowing our second location and moving into our third, we are growing and gaining “KIND fanatics” every day. It has been so rewarding to hear about (and see!) all the positive results that KIND products have had on our customers over the years.

With product lines for babies, men, lips, skin care, and of course, everything for your bath and body, KIND soap company has become a complete natural personal care brand that is definitely more than soap!

And now, in 2019, It’s amazing to think about how it all started nearly a decade ago with an itchy little blond-haired boy.

#LiveSoft

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  • Cathy Burnett

    My poor sweet grandson has terrible skin and it just makes my heart hurt like your story, steroids are what he is given. I need to try your products for him. He is 3. Do you have any samples?

    • Olivia G. Bleeker

      Hi Cathy,

      Absolutely. We just reached out via email to get contact info to send something out! Have a great day. -Soft Surroundings

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