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Jim Manno, Public Relations · 314-812-6180 ·


Soft Surroundings is a unique shopping experience. Rather than simply selling merchandise, Soft Surroundings cultivates a lifestyle of well-being and self-preservation. Today's woman is learning the value of "me" time and the necessity of putting herself on her long list of things "to do." She values contentment and simplicity. She commits herself to this lifestyle in everything she wears and everything she does, even while sleeping.

Therefore, when presented with the opportunity to develop a brand new catalog, President and Founder Robin Sheldon created Soft Surroundings; its motto, "my time, my place, my self," reminds women that self-care is not selfish - it's essential. Our philosophy is that women can do something special for themselves everyday by simply wearing Soft Surroundings' stylish but comfortable, easy fit clothing, sleeping on incredibly soft bedding to hasten slumber and by using the best, latest and most timesaving skincare.

Robin and her team exclusively design approximately 80% of the apparel and bedding so it's not available anywhere else. In many cases, inspiration comes from development trips taken in exotic locations like Portugal, France, Morocco and Hong Kong. As you browse our website, visit our stores or leaf through the pages of the catalog, look for the phrase, "Only at Soft Surroundings," identifying these extraordinary items.

Since our first catalog mailing in 1999, Soft Surroundings has become one of the fastest growing catalogs in the country. We achieved No. 51 on Catalog Success Magazine's Top 200 list in March 2006.

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