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Friendly Center

  • 3334 West Friendly Avenue, Suite 101A
  • Greensboro, NC 27410
  • Phone Icon336-478-1399
  • get directions

Welcome to your local Soft Surroundings store located at Friendly Center in Greensboro, NC! Soft Surroundings is the top shopping destination for unique women’s clothing, artisan jewelry, comfort shoes, time-saving beauty solutions, lusciously soft bedding and home décor. Friendly Center is an open-air lifestyle center that is home to all your favorite retail stores, restaurants and entertainment venues. 
Soft Surroundings is dedicated to making you feel and look your best. Busy women often need to be reminded to put themselves at the top of their to-do list. Our philosophy is that by putting yourself first, you can take better care of friends and family and hopefully live a happier, more fulfilling life.  We do not like the word “pampering” because we believe wearing soft, comfortable apparel, sleeping on fine linens and soothing your body and mind should be something you do for yourself daily – not just as a treat! 
We offer a range of sizes designed to flattery every figure. No matter whether your best fit is Misses, Petites, Women or Tall, our selection will provide you with effortless comfort, style and quality.
Come by to feel for yourself what everyone has been talking about! New collections arrive often, so stop in frequently. Join our email list or follow our social media for exclusive invitations to special sales and beauty events. 
We hope you enjoy shopping with us!

Store Hours:

Monday: 10am-9pm
Tuesday: 10am-9pm
Wednesday: 10am-9pm
Thursday: 10am-9pm
Friday: 10am-9pm
Saturday: 10am-6pm
Sunday: 1pm-6pm

Holiday and seasonal hours may vary

Store Events:

jane iredale: Thankful for You

November 15, 12PM - 4PM

Ayuna Skincare Event

November 15, 12-4pm