Skip to Main Content

Greenway Station

  • 1650 Deming Way, Suite 116
  • Middleton, WI 53562
  • Phone Icon608-841-1246
  • get directions

Welcome to your local Soft Surroundings store located at Greenway Station in Middleton, WI! Soft Surroundings is the top shopping destination for unique women’s clothing, artisan jewelry, comfort shoes, time-saving beauty solutions, lusciously soft bedding and home décor. Greenway Station is an outdoor shopping experience with fashion and dining for the whole family. 
 
Soft Surroundings is dedicated to making you feel and look your best. Busy women often need to be reminded to put themselves at the top of their to-do list. Our philosophy is that by putting yourself first, you can take better care of friends and family and hopefully live a happier, more fulfilling life.  We do not like the word “pampering” because we believe wearing soft, comfortable apparel, sleeping on fine linens and soothing your body and mind should be something you do for yourself daily – not just as a treat! 
 
We offer a range of sizes designed to flattery every figure. No matter whether your best fit is Misses, Petites, Women or Tall, our selection will provide you with effortless comfort, style and quality.
 
Come by to feel for yourself what everyone has been talking about! New collections arrive often, so stop in frequently. Join our email list or follow our social media for exclusive invitations to special sales and beauty events. 
 
We hope you enjoy shopping with us!

Store Hours:

Monday: 10am-8pm
Tuesday: 10am-8pm
Wednesday: 10am-8pm
Thursday: 10am-8pm
Friday: 10am-8pm
Saturday: 10am-8pm
Sunday: 12pm-5pm

Holiday and seasonal hours may vary


Store Events:

jane iredale: Thankful for You

November 30, 12PM - 4PM

Erno Laszlo Skincare Event

November 30, 21-4pm